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How VR technology in real estate is changing everything

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virtual reality in real estate

Artificial intelligence is playing an increasingly important role in real estate, changing the landscape of real estate marketing and sales. Within AI, the impact of augmented reality and virtual reality in real estate will leave a big mark on the industry.

In this article, we will explain everything about virtual reality in real estate and virtual offices in the UAE. VR is an environment of real-looking scenes and objects —generated by computer technology. That creates in the user the sensation of being immersed in it.

  1. How do VR tours work?
  2. Benefits of RV visits
  3. Key points to keep in mind about VR
  4. The bottom line
  5. How can we help you incorporate VR as a real estate agent?

1. How do VR tours work?

The biggest impact of AR/VR in real estate will be in virtual reality guided tours. They are created by introducing strategically placed 360° cameras into the home for filming. Sequences are edited together for a seamless, true-to-life 3-D experience. The purpose is that the user experiences what it feels like to be in the real physical house through the VR experience.

A VR home visit can allow users to take measurements and learn the dimensions of the home, but it is primarily used to gauge the emotional appeal or “feel” of potential buyers toward a property. This technology adds an extra layer of depth to the previous use of 2D video and still photography to showcase a property’s charms.

2. Benefits of VR visits

Immersive technology records and captures the areas of a home where viewers spend the most time and can provide real estate agents with valuable data on user preferences. This information helps agents spot valuable sales opportunities.

2.2 Convenience

It is anticipated that consumers will want the technology to view homes on their own (without agent intervention) and agents will want to leverage the technology to show homes to customers, creating demand on both sides. VR provides a more immersive and real experience, without the hassle and time commitment of physically going to view multiple homes or properties for people looking to buy.

2.2 Confidence

Virtual home tours could speed up the buying process and boost buyer confidence. Virtual tours allow buyers to experience a space and quickly decide if it is a good fit. Pre-sale construction projects benefit greatly from VR technology as it allows buyers to tour homes not yet built. The confidence a VR viewing provides is important to buyers, as surveys show, with 40.4% of apartment buyers confirming that VR viewings play an important role in making a decision.

2.3 Global opportunities

Virtual tours allow potential consumers to experience a property from anywhere in the world, removing a purely native real estate market and replacing it with worldwide chances to connect customers with properties.

Until now, the deal of new building was based only on the plan, that is, only on a 2D drawing organized by a designer. Virtual offices in the UAE have arrived to help the buyer to better understand the spaces, textures, and dimensions offered by the plane, taking that extra step, and managing to give volume to a drawing.

Finally, virtual reality in real estate also helps in the process of building a real estate development. This is because architects and builders can use the tool for the design and construction of buildings for lease.

Architects have been using 3D images in their sketches for years, but it is time to bring the smartphone adapted to virtual reality in real estate to the construction site, at that precise moment where nothing can go wrong and sometimes the plans are not entirely clear.

2.4 Save time

Virtual reality in real estate saves time for both clients and real estate agents.

You avoid carrying out or minimizing the early phases of the project, traveling from one property to another, and getting stuck in traffic. Customers can simply put on virtual reality glasses and enjoy spectacular immersive tours.

Many people do not have their own professional virtual reality headsets. But in this case, a real estate agent can get one and conduct virtual tours at trigger points or their offices. As virtual reality receivers become more extensive, most people will be able to take virtual reality property visits without leaving home.

With real estate virtual tours, all available properties are open for viewing 24 hours a day; homebuyers can visit homes and apartments anytime, without realtors having to spend a second of their time.

2.5 ‍Build an emotional connection

Virtual house and apartment tours help your prospects “feel and live” each property.

Unlike print information and traditional tours, where everyone only has a set amount of time, potential buyers can take virtual reality home tours at a convenient time and can focus their attention on the details and on what they do.

The experience of living the total immersion in the house creates an emotional connection and attracts clients by remembering everything they lived through beyond images in conventional brochures, which can look a little different from what a property looks like in person.

2.6 Full reach

The known funnel of a real estate agent entails arranging viewings, showing properties, and negotiating terms and prices. All of these tasks are time-consuming, so it is no wonder the average estate mediator works with a moderately small number of customers.

Did you know that real estate agents can offer guided tours in real-time remotely? Showing the properties from their home office is a real practice; the agent can have control of the virtual tour or give it to the visitor.

This, while talking with the visitors of the property. No matter where your customers live. Virtual reality helps you show properties even to buyers far away. This translates into being able to carefully serve more customers and process better leads.

2.7 Save money

Developing virtual tours would seem expensive because it is still impressive and a recent technology. However, you should think about the investment in traditional real estate digital marketing.

It is not even necessary to build a house or apartment for you to offer virtual visits. Everything can be with 3D modeling and renders, with virtual panoramas. Not only do you need to organize properties, but you also need to provide high-quality images. Also, plenty of print materials (especially for new properties).

Virtual reality adds technological value and minimizes spending by saving money using 360 videos and renders. Today, taking a video tour of a property requires only a panoramic camera and basic rendering.

2.8 Immediate ownership

Who said the closing phase is the easiest? With all these technological tools, generating “the moment” of purchase or signing a rental contract continues to challenge most real estate agents. Immersive virtual tours allow customers to come and go as they please and stay as long as they please.

This delivers great value to your clients. They do not have to go looking for the information they need about the properties before contacting you and asking to arrange actual viewings of the houses or apartments they like best. Virtual reality technology is about to enter a second stage, and it has already transformed the real estate industry.

Most realtors offer virtual tours of their properties. Surely more real estate agents will follow their example and use the benefits of virtual reality to be more efficient. The simplest ways to visit future homes are accessible to any buyer interested in a new home, with virtual reality.

3. Key points to keep in mind

AR/VR will have its greatest impact in real estate in virtual offices in the UAE that create a seamless 3D experience. VR tours can allow users to take measurements and learn the dimensions of a home, as well as gauge the emotional appeal or “feel” of potential buyers towards a property.

VR home viewings provide buyers with greater confidence to make purchases without being physically there and also facilitate the land of real estate agents. Technology helps real estate agents gain valuable insight into buyers’ interests in a home, allowing them to better market homes and accurately target interested buyers.

VR applications for home décor and furnishings allow customers to experience products in 3D before purchasing, helping buyers make decisions faster with more accurate information and also forge emotional connections with properties.

Research estimates that virtual reality in the real estate market alone could generate as much as $2.6 billion by 2025. This year, researchers estimate that 130,000 real estate agents will use VR to show homes at an expense of $5,000 a year, which could grow 10% a year. Significant financial investments are being made in AR/VR technologies in real estate.

4. The bottom line

Virtual reality has evolved in recent years and is here to stay in the real estate sector. The industry takes advantage of the potential of this tool for the design of the flats. Also, for showing the apartments in VR or with 360-degree shots. Therefore, virtual reality must be one more pillar within the real estate marketing plan.

In addition, virtual visits permit a more ample understanding when it comes to knowing an apartment. Being able to visit a flat virtually without leaving yours has more impact than reviewing a gallery of images. In other words, a more solid expressive engagement between the purchaser and the property.

As if that were not enough, developers and real estate agencies can take 3D photographs of promotions and flats. Thanks to the technology that is being developed for virtual reality, some 3D images can be added to the classic 2D photo galleries. This provides greater depth and information about the room.

Finally, VR allows you to improve the home staging experience. With virtual reality, the complete decoration of an entire house can change. So that the user can appreciate how their home will look with different settings. Interior designers and promoters can work together to make different designs with furniture and types of decorations.

In other words, it could be said that virtual reality joints the real estate area in a kind of cinematic game. On the one hand, the buyer can make decisions. About your new apartment, on the other hand, the real estate developer can collect all this data to fully personalize each of the homes he builds.

5. How can we help you incorporate VR as a real estate agent?

Are you thinking of applying virtual reality technology to your real estate development? To achieve more impact in the buying and selling process, this tool is very useful.

Are you also thinking of buying a luxury villa in Dubai or any other type of property? Connect Property can assist you in locating a fantastic asset for your real estate investment. Look through our extensive listings for a home that meets your needs and expectations using our search tools.

Make use of our powerful filters to sort properties by price, features, and location. This makes the process of looking for a home much more straightforward. Anyone can simply find the house they need thanks to our user-friendly interface. Our goal is to make getting into the real estate market as easy as possible.

We can assist you in finding a buyer or a tenant once you have made your residential property investment. Our website serves as a real estate marketplace for homeowners to list their properties. We can help you whether you want to rent your house or are ready to start selling your property.

Would you like to use the services of Connect Property? If you have any queries concerning your real estate investment possibilities, please contact us at +971 43 316 688. If you send an email to, one of our staff members will also be able to assist you.

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